SHARED STEPS: MEDIA KIT
https://sharedsteps.app/press

IN A SENTENCE

Shared Steps is a UK co-parenting app that turns what separated parents agreed
in mediation into one calm plan both homes follow.

IN A PARAGRAPH

Shared Steps is a co-parenting app for separated parents in the UK. It picks
up where family mediation ends, turning the agreement into the plan both homes
follow day to day: a shared calendar, handovers, changes either parent can
propose and both agree, shared costs, messages and calls. Each parent has
their own account, nobody is the primary parent, and there are no scores and
no location tracking.

IN FULL

Mediation ends with an agreement. Family life carries on the next morning: the
first changed handover, the school trip nobody budgeted for, the summer
holidays that still need deciding.

Shared Steps is a co-parenting app for separated parents in the UK that keeps
that agreement working. What the parents settled becomes one shared plan: a
calendar showing where the children are and when, handover check-ins, shared
tasks, a clear record of shared costs, messages, and calls without swapping
phone numbers. When life changes, either parent can propose an update, and it
goes into the plan only once both agree.

The app is built to stay neutral. Each parent has their own account and nobody
owns the family. There are no scores and no location tracking, and Calm check
offers a calmer way to word a message before it is sent, which the parent can
choose to use or ignore.

Families set up Shared Steps themselves, with one parent inviting the other by
code. A mediation practice can recommend the app, but does not get access to
the family's messages, costs or files. Practice invitations, case-system
integrations and in-app requests to review an arrangement are planned
features; families should contact their practice through its usual channels
for now.

Shared Steps is made in the UK. One subscription covers the whole family, both
parents included.

WHAT SETS IT APART

- No primary parent. Each parent has their own account. The plan belongs to
neither of them.
- Agreed means agreed. A change goes into the plan only when both parents say
yes.
- No location tracking. Handover check-ins share a time the parent chose to
send, never where they are.
- Calls without sharing numbers. Parents can talk in the app without handing
over a personal number.
- Calm check. Before a message goes, it can suggest a calmer way to say it.
The parent decides.
- Built around the child. A read-only view lets a child see where they'll be
and when. No messages, costs or decisions.

AT A GLANCE

- A co-parenting app for separated parents, and for the family mediation practices who support them.
- For families in the United Kingdom, on iPhone and Android.
- One subscription covers the whole family: £7.99 a month or £69.99 a year.
- Website: https://sharedsteps.app
- Press enquiries: hello@sharedsteps.app

BRAND

- Teal #019182: the mark, and the app's own voice.
- Peach #fc9483: the mark's second petal.
- Navy #0b2144: headings and the wordmark.
- Forest #054d43: buttons and primary actions.
- Paper #f7f6f1: the warm ground behind everything.
- Parent blue #5d80ab: one parent in the app.
- Parent orange #c26a2b: the other parent in the app.
- The parent colours are only ever used for the two parents, never for the brand.
- Type: DM Sans. The wordmark is DM Sans SemiBold in #0b2144.
- Please use the logo files as supplied: don't recolour, stretch, outline or rearrange them.

The logos, screens, artwork and films in this kit may be used in coverage of
Shared Steps and in materials that recommend it to families.